Property portal Lamudi Philippines said many real estate professionals now realize the value of online marketing in their operations.

Lamudi said it interviewed several executives which said online marketing is now the way to go.

Lamudi quoted Harold Geronimo, assistant vice president and head of Public Relations and External Affairs of Megaworld Corp., as saying the property giant is now recognizing the evolution of the market.

According to Lamudi, Megaworld recognizes the need to slowly shifting from traditional advertising methods to more portable, more real-time and fast-paced approach in reaching its target audience.

Because of this, Lamudi said Megaworld has included in its marketing mix different online promotion techniques such as social media channels, blogs and websites.

Lamudi also said Geronimo has emphasized the fastest and cost-efficient way to distribute content is through social media.

“Almost all segments of consumers in the Philippines are on social media and we want to be where our target markets are. With the growing competition of real estate in the country we are utilizing the online space to spread our creativity and be ahead of other companies,” Lamudi quoted Lamudi as saying.

Lamudi also interviewed Pinnacle Real Estate Consulting Services Inc., one of the top property management and brokerage services providers in the country which stressed that digital marketing is now considered one of the best ways to advertise as this provides a wider reach and the fastest vehicle toward clients.

Lamudi also interviewed Alejandro Mañalac, executive vice president of Step Philippines Inc. who revealed that digital marketing plays a big role in their day-to-day real estate operations.

“Generating leads wherever and whenever really maximizes time and resources. Furthermore, upon receiving inquiries from our various campaigns, we are already equipped with the information that we can share instantly while the leads are hot, which means quicker response time,” Lamudi cited Mañalac as saying.

The property portal related the story of Mary Clair Dino, a licensed real estate broker who is very interested to give real estate platforms like Lamudi a go because of her experience in successfully closing sales using just Facebook (and without extensive training and very technical knowledge to do such).

“I just posted pictures and shared the advantages of the properties and I successfully closed deals, then it occurred to me that there is more to Internet marketing,” said Dino when asked why she is interested to subscribe on Lamudi.

Source: http://www.malaya.com.ph/business-news/special-features/how-effective-online-marketing-real-estate